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Drive Change. Empower Communities.

Partner with the Rugged road to recovery tour

JOIN US ON A TRANSFORMATIVE JOURNEY TO INSPIRE, EMPOWER, AND UPLIFT JUSTICE-IMPACTED YOUTH, AND UNDERSERVED COMMUNITIES

Become A Sponsor

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About
our Mission

Founded by legendary artist Shyheim, of the Wu-Tang Clan Family, Rugged Road to Recovery is a movement, not just an initiative. Through motivational talks, workshops, and live music performances, we bring hope and tangible resources to individuals facing reentry challenges, homelessness, and systemic barriers.

The 2025 Rugged Road to Municipal Tour will visit communities across the West Coast — connecting with juvenile halls, reentry programs, youth centers, and homelessness outreach organizations, using real stories to drive resilience and empowerment.

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TOUR HIGHLIGHTS

Vegas Chinese Theater marquee displaying the message 'Black Lives Matter'.

Seattle skyline featuring the Space Needle with modern high-rise buildings in the background during daytime.

Tall palm trees with a historical tower in the background, under a yellow-orange sky.

Tour Highlights

- Oakland: Juvenile Hall + Community Performance with RJoy

- Eugene: Formerly Incarcerated Talks with S.P.O.N.S.O.R.S

- Seattle: Youth Empowerment Workshop with M.U.S.T and Youngstown Cultural Arts Center

- Los Angeles: Youth Experiencing Homelessness Outreach with the Village Family Services

-San Diego: Juvenile Hall + Youth Empowerment Workshop with multiple organizations

- Oceanside: Finale Event at MUNICIPAL with Community Speaking Event and Performance, as well as visits with CSBCS programs and Juvenile Hall.

WhY partner with us?

Four individuals in orange prison uniforms with 'N.C.S.O' on the back, seated in a courtroom facing a judge or speaker at a podium.

Partnering with us offers the opportunity to:

- Showcase your commitment to social justice, youth empowerment, and community reinvestment.

- Gain high-visibility brand exposure through event signage, tour vans, podcasts, and social media campaigns.

- Amplify your impact by directly supporting underserved and justice-impacted communities.

- Align your brand with a movement of hope and change.

Support Our Mission

Every dollar you contribute directly fuels our outreach, mentorship programs, and events that change lives.

Support The Mission

Donate With Venmo

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Silhouette of a person sitting with their head in their hands, pills and syringe scattered around, with the words "The Rugged Road to Recovery" in bold black and red letters, incorporating a medical cross symbol.

Follow us on social

A man is standing in front of a microphone speaking or singing at an indoor event, with a banner reading 'Black History Month' in the background. He is wearing a black cap, checkered shirt, and dark pants, with a woman in a green shirt sitting at a table to the side.

Close-up of an award certificate titled 'Certificate of Recognition' awarded to Shyheim Franklin by Senator Jessica Scarcella-Spanton, recognizing community service and contributions.

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A man speaking to a group of people in a room with a table, water bottles, snack packs, and a carton of juice visible. The room has green walls, a window with bars, and colorful pennant banners hanging from the ceiling.

Contact Us

Interested in having Shyheim visit? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!